We have selected 3 examples of large companies that use the neuromarketing methodology in practice. See which ones they are:
Hyundai
The Hyundai car company used electroencephalography! which is a monitoring method to record the electrical activity of the brain ! to analyze a prototype car.
For this experiment ! 30 participants were invited! 15 men and 15 women! who analyzed the czech republic phone number library of the car for one hour. The device measured the brain activity of consumers to understand preferences and what types of stimuli can lead to the purchase decision.
After identifying the answers! Hyundai made some adjustments to the car model according to the results obtained in relation to different characteristics of the prototype.
Pepsi vs Coca-Cola
In the 1970s! Coca-Cola was the leader in the soft drink segment. But there were already many other brands effective multi-channel marketing strategies to take second place and have the chance to compete with it ! including Pepsi.
It was then that! faced with competition! Pepsi began an advertising campaign called the “Pepsi Challenge”. Through it! Pepsi representatives approached people on the streets! in shopping malls! squares and supermarkets to do what they called a “blind test”.
This test consisted of having people drink two soft drinks! one Coca-Cola and the other Pepsi. After trying agb directory drinks! without knowing which brands they were! they had to say which one they preferred. The result of this was that most of the people who took the test chose Pepsi.
After the campaign began to be broadcast in television commercials! many people began to replicate the challenge in their homes with friends and family! which gave Pepsi more credibility and opportunities in the market.
pepsi challengePlay Video
In contrast! in 2003 a study was
carried out by Baylor College of Medicine ! in which the challenge was reproduced using an MRI machine on 67 people to prove the veracity of the Pepsi challenge.