Now that you know what neuromarketing is and how it is used in practice ! you must be wondering how it can benefit your business! right?
Color psychology
Color psychology understands that visual aspects are those that most influence croatia phone number library behavior. This is because visual and audiovisual factors affect people’s emotions and also cause them to associate colors with certain brands.
McDonald’s! for example! like other fast food chains ! uses yellow in its logos or in some other element of the brand! both as a way to more easily identify the establishment and to awaken people’s hunger.
This perception of colors can vary from person to person! but companies should always strategies to optimize your local directory profile the feelings they want to provoke in customers.
Check out some colors and their meanings:
Blue: trust and security.
Red: emotion and passion.
Orange: pleasant and friendly feeling.
Green: tranquility and serenity.
Purple: innovation and intelligence.
Dark pink: joy and youthfulness.
Light pink: romance and delicacy.
Black: luxury.
White: transparency
Storytelling
Today! the way of doing marketing and reaching people through advertising is very different than agb directory time ago! when messages! approaches and product presentations were more objective.
In an era in which consumers have become increasingly demanding! they are no longer impacted by campaigns that focus solely on presenting the product . Brands need to awaken the emotional side of customers.
And it is within this context that storytelling comes in . In other words! through stories and narratives that do not necessarily involve the product! consumers’ main emotions are awakened.
When you tell a story that people can relate to! they connect with the brand and the campaign naturally! without even realizing that they are being guided towards a purchasing decision.