However! the term only became popular through Dr. Gerald Zaltman! a medical graduate and researcher at Harvard in the United States. Through his training! Zaltman decided to use magnetic resonance imaging equipment to conduct market research.
It thus mapped the activity of the human brain when presented with marketing stimuli! evaluating the neurological influence that certain actions have on consumer behavior.
In this way! neuromarketing is related to neuroscience
Which aims to understand consumer behavior and the main factors that lead them to make purchasing decisions. In other words! it is a study that seeks to understand the reasons that lead people to choose a brand! product or service over other options on the market.
Only after understanding and comprehending these factors will it be possible to colombia phone number library methods and put into practice actions and strategies to attract more leads to your business ! and encourage them to convert.
To avoid this! learning how Emotional Marketing can work on emotions is a automation and personalization in local marketing start. See 5 of them and the possible actions you can take to stimulate them through your campaign.
How neuromarketing is used in practice
Neuromarketing offers a deeper insight into the purchasing decision process and consumer behavior ! as much of the information that reaches an individual’s brain is processed unconsciously.
Therefore! through resonance and technologies used to measure brain activity ! it is possible to agb directory exact answers to the behavior of consumer people.
It is worth noting that this does not invalidate the importance of carrying out traditional research ! such as asking people what they think! feel and believe about certain brands! products and services.
The difference is that! when you apply neuromarketing to these questions! your results will be much more than just the person’s opinion. You will be able to gain visibility into the reactions and understand the consumer’s subconscious decision-making.