Additionally, some sales meetings may include the participation of the Customer Success team and vice versa. In fact, this action may provide opportunities for employees to suggest ideas and solutions to both teams, since they will be able to perceive more stages and participation in the customer sales journeys .
It is also possible to set collaborative goals and bonuses, meaning that employees from both teams only win if both teams perform well. The idea is for employees to exchange learnings and help each other.
Sales teams ne to understand
he benefits that working together provides to them and the business. This can also help with engagement between both groups, contributing to the previous tip.
Employees are not always familiar with the processes in their own departments, let alone in other sectors. Therefore, it is necessary to make clear which steps and activities are carri out by other areas, what direct and indirect relationships exist between them and the functions perform in other sectors, especially between sales and CS.
Focus on the prospect and potential customer
It is important to find ways to understand how to align lawyer data sales and CS from the moment a potential consumer is identifi. This way, the chance of them actually becoming a satisfi customer of the company is increas.
Therefore there are ways to ensure
That the customer begins to have success in their relationship with the business before they even buy something. Consequently, when that moment comes, there is a greater chance of a sale because there is already a previous relationship with the consumer.
In this case, you can focus on prospects through different strategies, from anticipating interactions by phone , email or other channels to investing in content marketing. In the second case, you can want to innovate? start breaking rules produce mobile list articles, e-books, podcasts and other materials capable of keeping the prospect inform about solutions Present the advantages to their problems. In addition, they can be us to start a relationship with potential customers.