Redesigning a website is an exciting but also challenging project for companies. Testing makes your website The website is the digital business card that determines how potential customers perceive the company. An attractive design alone is not enough. Functionality, user guidance, and loading times are at least as important, and a redesign must be strategically and functionally aligned.
This blog post shows why a website redesign makes sense and how testing can achieve the best results.
Contents:
- Why a website redesign?
- Website redesign is more than a reorientation
- What is website testing and why is it so important?
- When redesigning a website, testing is omnipresent
- Digitalization platforms like HubSpot simplify the testing and redesign process
Why a website redesign?
Websites are constantly evolving – Testing makes your website just like businesses and kazakhstan phone number library customer needs. An outdated design or technical flaws can quickly put users off.
A website redesign not only creates a contemporary look, but also offers the following advantages:
1. Improved User Experience (UX)
A user-friendly website ensures that visitors can easily find and quickly understand your content. Good navigation, attractive design, and mobile optimization play a key role in this.
2. Increased Conversion Rate
An attractive and functional design can significantly increase the conversion rate. Clear calls to action, easy contact options, and trust-building elements such as customer reviews contribute to higher sales.
3. Search Engine Optimization (SEO)
A redesign is an excellent opportunity to implement technical and content the direct msage feature on linkin can help optimizations that improve your website’s visibility in search engines. Loading speed, responsive design, and keyword-optimized copy all have a positive impact on search engine rankings.
4. Strengthen Brand Perception
A redesign offers the chance to convey your corporate identity more strongly and present your brand more consistently.
Website redesign is more than a reorientation
A website redesign is a strategic realignment that significantly impacts a company’s digital presence. By integrating modern technologies, a redesign can improve user interaction and communicate the brand message more clearly. Testing makes your website It’s important to understand the target audience’s needs and place them at the center of the design.
A redesign considers visual, technical, and usability aspects for a seamless and engaging user experience. It also addresses website sustainability, data security, and the integration of new laws, such as the sale lead Accessibility Strengthening Act (BFSG), which comes into force on June 28, 2025.
Whether it’s design, data protection, sustainability or a new law – find out more here:
- Digital Accessibility (BFSG): The 7 criteria for accessible websites
- Sustainable web design checklist – How to improve your footprint
- Should you have a website created or create it yourself? 99 decision-making aids
- Checklist for companies: What does good web design include?
- Google Fonts GDPR: How to use web fonts like Google Fonts safely
- GDPR – How personal data is defined