At Leadfeeder, we actually have two main buyer personas — sales and marketing teams. We’ve found that most of our top customers derived from the marketing side, so we’ve adjusted our content and marketing strategies to focus on them.
And it’s made a huge difference. We wouldn’t have realized the shift if we hadn’t taken the time to review our buyer personas and make vietnam whatsapp number data 5 million sure we were targeting the right market.
4. Consider new marketing tools
There’s a ton of marketing tools out there. (That might be an understatement.)
It’s overwhelming, I know. Rather than trying all the new tools out there, take a look at your biggest challenges of the last year.
Where did you fall short? What took up most of your time? Where do you want to improve?
Then look for marketing and sales tools the advantages of using pushbullet that specifically target those tasks.
For example, if finding leads is a problem, Leadfeeder can help. Using a small bit of code, we track who visits your site and show you how to reach out to them. It only takes a few minutes to set up and we have an awesome free trial.
Here’s a peek at our dashboard, where you can see new leads, filter them by location, industry, etc., and view contact information:
Other tools we love include Pipedrive, a sales CRM and pipeline management tool, and Mailchimp, a killer email automation platform — we have an integration with both of these tools.
The point is to find marketing tools that solve lithuania phone number problems for you, not just ones that pay for the most ads on LinkedIn.
5. Outline short and long-term goals
Now it’s time to lay out some goals. What do you want to accomplish in the next year? Does that goal align with the overall business goals of your c-suite? It’s important to outline both short and long-term goals to keep yourself on track.
For example, your long-term goal might be to increase lead generation by 24 percent in the coming year, while your first-quarter goal might be to implement a new lead gen tool and increase leads by 15 percent.
Having both goals creates a framework to reach that larger goal.
We like to use the SMART framework for goal setting to ensure goals are clear and trackable.
B2B marketing plan template
After following the steps above, you should have most of the information needed to create your 2025 B2B marketing plan.
This checklist will help you create a usable document: