Welcome English-speaking friends to our new article. Over here we’re still emotional after Argentina’s triumph in the World Cup. With tears in your eyes and bellies full of beer and fernet, we’re back to work.
A new year is coming and with it, new challenges. We know that our industry is always changing. In fact, we could characterize it as Zygmunt Bauman would characterize modernity: liquid. It slips through our fingers, transforming at a dizzying pace. There are always new tools to learn to use, new platforms, dynamics, algorithms. But we should not be discourag, all it takes is a little intelligence and willpower to keep up.
So let’s break down some of the trends that are project for this 2023 so you can prepare for this challenging year ahead.
THIS
GTP-4: the new search engine?
This is one of the most discuss trends for the coming year. GPT-4 (Generative Pre-Train Transformer 4) is a tool develop by OpenAI, an artificial intelligence research organization. This tool is programm to understand and generate natural language from content available online. Due to its enormous effectiveness, it is already being us to automate many manual processes in digital marketing, not only content writing.
GTP-4 is very useful for generating answers to specific questions such as “what is a CRM?”, summarizing articles and long texts and translating into hundrs of languages with great precision, but it is also very effective for generating code and helping to solve technical problems that can take programmers days in a matter of seconds.
Because of this some believe that
GTP-4 will completely change digital marketing, especially SEO, eliminating the ne for millions of jobs. Others argue that it will worsen SEO and the reliability of results since GTP-4 does not cite sources: just because content is upload to the internet does not mean it is true. No matter how sophisticat the tool, discernment is not so easy to program and there’s a risk that it could exacerbate the misinformation that already abounds in our fake news era, where Tik Tok is quickly becoming Gen Z’s favorite search engine.
We are already seeing how the younger generations lose the ability to seek out information: they type in their question on Google and only read the preview of the answer, they don’t even enter the site, where they might find that two paragraphs later what they just read is disprov.
On the other hand, the texts that GPT-4 recent mobile phone number data produces are very well written, but not very… interesting? Let’s say that if we ne to write an article on “How to set up Google Analytics”, GPT-4 could be useful to us because the tool can write that text quite accurately and in less time. Now, if we want to know what it thinks about the Elon Musk-Twitter controversy, it’s not going to be very enlightening.
Therefore, the conclusion reach by Frdy Vega, awb directory CEO of Platzi, is that GPT-4 will not displace all digital marketing jobs, but it will most likely put an end to the easiest ones: those that can essentially be done by a machine. It’s worth saying, they’re not all of them, not even most of them. So rest assur, your job is not necessarily at risk and, in fact, if you learn to use these tools well, they can save you hours of work or help you optimize processes.
Social Networks
The metaverse: the great unknown
The aforemention metaverse will continue how to create a product roadmap to grow. How? We have no idea. And if we told you, we’d be lying. What we do know is that the development of the technologies ne to carry out the metaverse is slow. With billions invest so far this year, there are few results in sight. But keep an eye on Mr. Zuckerberg’s investments. And some of the biggest brands are likely to jump on this trend and continue to build on the hype it’s getting. Like Nike, who just bought a virtual shoe company that makes NFTs and sneakers “for the metaverse.”
Tik Tok: the social mia wunderkind
In recent years, Tik Tok has continu to grow and, against all odds, has become one of the most important players in social networks. Tik Tok is not only home to the. Goofy videos of eleven-year-old girls, it has also. Become a crucial platform for brands as it has greatly improv their targeting options for advertising.